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Digital Marketing Manager

Curaleaf
New York, New YorkPosted 1w ago
Marketingfull-time$80k - $105k

Curaleaf is hiring a Digital Marketing Manager to drive our online presence and customer acquisition. You will lead digital marketing strategy across paid, organic, and email channels while navigating cannabis advertising restrictions.

Responsibilities:

- Develop and execute digital marketing strategy across all channels

- Manage SEO, SEM, email marketing, and social media programs

- Navigate cannabis advertising regulations on major platforms

- Analyze campaign performance and optimize for ROI

- Manage relationships with agency partners

- Create content strategy aligned with brand guidelines

Requirements:

- 4+ years digital marketing experience

- Cannabis or regulated industry marketing experience preferred

- Strong analytical skills with experience in Google Analytics and attribution

- Understanding of cannabis marketing regulations

- Excellent copywriting and creative direction abilities