Digital Marketing Manager
Curaleaf is hiring a Digital Marketing Manager to drive our online presence and customer acquisition. You will lead digital marketing strategy across paid, organic, and email channels while navigating cannabis advertising restrictions.
Responsibilities:
- Develop and execute digital marketing strategy across all channels
- Manage SEO, SEM, email marketing, and social media programs
- Navigate cannabis advertising regulations on major platforms
- Analyze campaign performance and optimize for ROI
- Manage relationships with agency partners
- Create content strategy aligned with brand guidelines
Requirements:
- 4+ years digital marketing experience
- Cannabis or regulated industry marketing experience preferred
- Strong analytical skills with experience in Google Analytics and attribution
- Understanding of cannabis marketing regulations
- Excellent copywriting and creative direction abilities